Lloyds (NYSE:LYG) reported 3Q underlying earnings of GBP1.9bn, slightly below consensus estimates due to marginal misses on both revenues and costs. Advertisements
Way back in 2012, I posted a simple R script for trying to work out the finishing combinations in the last two races of that year’s F1 season for Fernando Alonso and Sebastien Vettel to explore the circumstances under which Alonso could take the championship (Paths to the F1 2012 Championship
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Almost exactly ten years ago, I bought the Meditations of Marcus Aurelius on Amazon. Amazon Prime didn’t exist then and to qualify for free shipping, I had to purchase a few other books at the same time. Two or three days later they all arrived.
Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me years to learn the most basic fundamentals of writing.
Imagine you went to a networking event last night and met a potential business partner. You’re all set to send a pleasant follow-up note but realize you’ve forgotten the one thing you need–their email address.
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online.