How Fiat Chrysler Crafts Profits In Unique Ways: The Curious Case Of The Dodge Durango

FCA is criticized for selling cars based on old platforms. For example, who would make a three-row SUV based on a muscle-cop car with almost 500 horsepower? Well, FCA did with Dodge Durango, and it’s on track for 75,000 annual 2017 sales in the U.S. and Canada combined, almost 2x Tesla.

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